Shu Uemura: mindfully crafted in Japan

NOV 30 2022     PRODUCT / NEWS

Shu Uemura selects sustainable locally-sourced plants and ingredients from different regions of Japan.

Tsubaki oil: sustainably cultivated and carefully handpicked, using oil from the purest seeds.

Yuzu: 100% natural origin, hand-picked from Kouchi prefecture.

Matcha tea: matcha extract is cultivated and harvested in the birthplace of Japanese green tea.

Biodegradable formula: 85% of cleansing oil formula can be decomposed (digested) naturally by living organisms (micro-organisms) and keep harmony of environment.

PCR plastics: Shu Uemura’s cleansing oil bottles are made with 100% post-consumer recycled plastic. PCR plastics are the recycled materials from existing PET bottles and other plastics. Reprocessing existing plastics uses less energy and fossil fuels.

Shu Uemura’s brushes are hand-made in Kumano, cradle of calligraphy in Japan, savoir-faire transmitted generation after generation.

Refillable package: being the professional makeup artist who has a culture of customizing their own tools, therefore Shu Uemura has started to market refillable items since 1983 at the first beauty boutique.

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