Shu Uemura: mindfully crafted in Japan
NOV 30 2022
PRODUCT / NEWS
Shu Uemura selects sustainable locally-sourced plants and ingredients from different regions of Japan.
Tsubaki oil: sustainably cultivated and carefully handpicked, using oil from the purest seeds.
Yuzu: 100% natural origin, hand-picked from Kouchi prefecture.
Matcha tea: matcha extract is cultivated and harvested in the birthplace of Japanese green tea.
Biodegradable formula: 85% of cleansing oil formula can be decomposed (digested) naturally by living organisms (micro-organisms) and keep harmony of environment.
PCR plastics: Shu Uemura’s cleansing oil bottles are made with 100% post-consumer recycled plastic. PCR plastics are the recycled materials from existing PET bottles and other plastics. Reprocessing existing plastics uses
less energy and fossil fuels.
Shu Uemura’s brushes are hand-made in Kumano, cradle of calligraphy in Japan, savoir-faire transmitted generation after generation.
Refillable package: being the professional makeup artist who has a culture of customizing their own tools, therefore Shu Uemura has started to market refillable items since 1983 at the first beauty boutique.
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